publishing

Brand Activation & Immersion Mike's Hard Lemonade Highlights Positive Stories At Popup Newsstands

The Brighter Times is the alcohol brand's free newspaper that's available to consumers in 10 cities across the country, just in time for summer

Design Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

Retail Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Analysis How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Beauty Marie Claire Offers Shoppers Content-Driven Ecommerce Platform

The brand is launching its own shoppable content as a separate site from the traditional editorial publication, offering readers a mix of apparel, accessories, makeup and more from highstreet and luxury brands chosen by the magazine's editors

Advertising How Paid Access & Subscriptions Will Replace Publishers' Advertising Revenues By 2022

A new survey predicts the growth of paywall, paid-memberships and subscriptions and how these strategies will replace advertising as the key revenue generator for digital media publishers

Entertainment Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Packaging & Product Engagement Columbia Journalism Review Debuts 'Fake News' Stand To Encourage Critical Media Consumption

The one-day activation composed entirely of the biggest fake news stories encouraged New York passersby to be wary of misinformation on social media, and reminded them to think critically ahead of the upcoming election

Fashion & Apparel Vogue Extends Consumer Reach By Offering Spanish Snapchat Edition

The fashion magazine will be producing Spanish-language content on its Snapchat Discover channel to simultaneously diversify its content and increase accessibility as well as target the platform's influential young audience

Merchandising & Curation Google Streamlines Consumers' Holiday Season With Shoppable Ads

The tech giant's Shoppable Showcase ads allow click-to-buy purchasing from images and videos, and are even linking content with commerce by partnering with publishers to appear in everyday content like blogs or forums

Loyalty & Membership Walmart Customers Can Sign Up For Monthly Ebook And Audiobook Subscriptions

The retailer giant teamed up with Rakuten in order to create a digital book and audio program intended to compete with Amazon's

Hotels, Hospitality & Travel An Airport Is Dispensing Short Stories To Keep Travelers Entertained

The Akron-Canton Airport is helping passengers enjoy their airport experience more by offering free short stories printed on recycled receipt paper

Home Readers Can Buy Clothing, Home Goods Through Author's Digital Book

Called shopfiction, the experience introduces a literary take on content and commerce that's designed to engage consumers while driving brand sales, letting customers shop links embedded into the book's pages

Food & Beverage Facebook Cooking Publisher Forgoes Advertisements, Growing Commerce With Subscriptions & Products

Despite Facebook algorithm changes, ChefClub has managed to stay successful, engaging customers not with traditional advertisements but instead with offers like its up-and-coming app-driven video subscription service