quality

Advertising Suave Campaign Fools Beauty Gurus With Just A Change In Packaging

The beauty brand asked beauty influencers to try their product under a false name, then surprised them with the truth

Retail The Word-of-Mouth Advantage of Quality Products Selling Themselves [Future Of Retail]

Founder and CEO of American Giant discusses why highly informed and vocal consumers spending their money on products that matter to them represents a profound shift in retail.

Home Chobani Founder: Why Quality & Community Are The Keys To Brand Success [PSFK 2013]

Ahead of PSFK CONFERENCE 2013, Hamdi Ulukaya speaks with PSFK about how the consumers themselves helped him form his product.

Design Neil Young Reveals His Own iPod-Competitor Music Player

Pono is a minimalistic device that converts digital music into high-quality analog sound.

Technology Amazon Bests Google As The #1 Consumer Brand [Headlines]

Have Google Plus and privacy issues hurt the brand's image and reputation?

Innovation frog: Nurturing The Desire To Keep

Is it worth it for companies to charge more for a higher quality product that lasts longer?

Advertising Ed Cotton: The Local Movement Is Growing Beyond Food

Ed Cotton delves into the meaning of 'local' beyond the food and restaurant industry and what it means in the face of a world that is still very dependant on mass-produced products developed in faraway lands.

Innovation Ricebowlproject: Crowdsourcing On A Micro Level

A new crowdfunding platform aims to help inspire change among local and international communities through community-based initiatives.

Advertising InfluAds: A Crowdsourced Advertising Network

Online ads need to modernize to keep pace with changing technology. Asking user what they want to see is one way to accomplish that.

Technology Expert Insight: The World's Experts For Rent

A new website utilizes the reputation of famed and respected industry members.

Design The Hidden Dangers Of Over-Branding

Strategist Graham Button has written a great piece at Co.Design that explores the problems of over-branding, and explains how too many trivial, low quality choices can drag down the quality of life of the consumer.

Gaming & Play Ed Cotton: We Demand Craft And Attention To Detail

The important thing about attention to detail from brands and experiences, is the more you notice it, the greater you feel its absence when it's not there.

Advertising Starbucks Instructs Employees To Take More Time Preparing Drinks

Will the coffee chain's move to deliver a shot of quality to their offerings only result in longer wait times?

Home Seth Godin: The Non-Optimized Life

When you measure an activity, you can improve it. Computers make it easy to optimize just about every portion of your life.