reebok

Design Ten Years Of Change: What To Expect From Retail In 2020 And Beyond

From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come

Fashion & Apparel Reebok Unlocked loyalty program rewards every brand interaction with points towards experiential perks

Sportswear retailer Reebok created a tiered loyalty program that rewards members for interacting with the brand. Not only can members earn points for every dollar spent, but they can also earn points for posting to social media, reviewing products, attending events and simply creating an account. In exchange, Reebok offers personalized, experience-based rewards, including invitations to exclusive events, early access to new products, VIP customer service and on-demand training. 

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Analysis Customers Can Now Interact With Brands Like Oreo Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Brand Activation & Immersion Fitness Names Like Reebok Are Elevating Athleisure Through Fashion Collaborations

Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Consumer Goods From Kohl's To Nike, Apparel Brands Are Making Athleisure More Inclusive

Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind

Fitness & Sport PSFK Research Paper Launch: Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

How lifestyle brands are activating to help consumers achieve their wellness goals and showcase their healthy lifestyles

Health Expert Insight: Building A Loyal Community Around A Brand's Values

PSFK sits down with Matt Blonder of Reebok to discover how the fitness brand is fostering connections among its most loyal fans through its Unlocked program, integrating into consumers' everyday lifestyles

Beauty From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Cafe & Restaurant PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Features Target And Reebok Are Driving Deeper Engagement By Rewarding Behavior Beyond Purchases

From PSFK's Loyalty Debrief, here's how three brands are fostering long-term consumer engagement by rewarding their loyalty members for a range of actions like social media shares and R&D feedback

Interview Interview: How Reebok is Using Technology To Make Shoe Shopping—And Running—More Accessible

PSFK spoke to Reebok and EPAM Continuum about their collaborative, tech-driven and interactive store installation, and the importance of a personal, humanizing approach to finding the right running shoes in a consumer-driven retail landscape

Food & Beverage How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs