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Analysis From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Features Target And Reebok Are Driving Deeper Engagement By Rewarding Behavior Beyond Purchases

From PSFK's Loyalty Debrief, here's how three brands are fostering long-term consumer engagement by rewarding their loyalty members for a range of actions like social media shares and R&D feedback

Interview Interview: How Reebok is Using Technology To Make Shoe Shopping—And Running—More Accessible

PSFK spoke to Reebok and EPAM Continuum about their collaborative, tech-driven and interactive store installation, and the importance of a personal, humanizing approach to finding the right running shoes in a consumer-driven retail landscape

Brand Activation & Immersion How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Fashion & Apparel Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Post Purchase Service & Support How Apple, Reebok And More Are Integrating Health & Wellness Programs Into The Workplace

Brands are helping their employees achieve their wellness goals by providing them with on-site fitness and health tools, from office gyms and clinics to partnering with mobile dental services

Fitness & Sport Interview: Reebok VP On How The Brand Is Providing High-Impact Clothing For All Women

Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users

Health Reebok And Sure Deodorant Offer Londoners A Workout Social

The Sweat.Style.Social event will feature classes from trainers, tips from influencers and product demos from both companies, themed around making workouts more comfortable and less sweaty

Advertising How Nike Reignited Its Brand With 'Just Do It'

Former Nike CMO Scott Bedbury on how a team of marketers 30 years ago unlocked how one brand could stand for something much bigger, more powerful, more relevant.

Retail Retail Innovation Tracker: DTC Brands Challenge Majority Of Legacy Players

PSFK survey suggests that only a handful of legacy leaders get retail innovation right but most are at risk from next-gen DTC brands

Luxury Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Beauty How To Optimize The Potential Of Brand Influencers

PSFK researchers explore how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships

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