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January 16, 2019 | New York City

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In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems

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PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

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