report

Brand Activation & Immersion How Premium Brands Like The RealReal Are Helping Shoppers Express Themselves

In this excerpt from PSFK’s New York Retail Innovation Guide, learn how top retailers in the city are curating their image to reflect the community they reside in, developing new products and opportunities to integrate themselves into customer’s personal lives

Fashion & Apparel How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Packaging & Product Engagement How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Retail Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Gaming & Play How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Loyalty & Membership Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them

Hotels, Hospitality & Travel How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Home How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences

New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Delivery & Logistics How Brands Like SnackNation Deliver Curated Discovery Experiences To Offices

Responding to employee demand for health-conscious alternatives, brands are curating subscription boxes that feature a range of options

Grocery, Convenience & Supermarket PSFK Launches The Retail Trends Playbook 2020

In partnership with Microsoft, PSFK delivers best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies

Food & Beverage How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Post Purchase Service & Support How Companies Like SalesLoft Encourage Employee Loyalty With Elevated Benefits

Companies are filling the gaps in employee needs by offering innovative benefits packages, hoping to engage more people and invite loyalty

Luxury How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Health How Brands Like Betterpath Empower Consumers To Manage Their Data

Health and wellness companies are giving customers more control over their data, incentivizing consumers to release personal information that they themselves can wield to their advantage while also contributing to better products and services