running

Analysis Interview: How Reebok is Using Technology To Make Shoe Shopping—And Running—More Accessible

PSFK spoke to Reebok and EPAM Continuum about their collaborative, tech-driven and interactive store installation, and the importance of a personal, humanizing approach to finding the right running shoes in a consumer-driven retail landscape

Brand Activation & Immersion Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Fashion & Apparel How Brands Like Sensoria Are Making Wearables The New Personal Trainer

Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals

Design AI-Connected Sole Tracks Wearer's Run While Preventing Injury

Arion's insole provides runners with real-time feedback regarding their footstrike, cadence, contact time and more to help improve performance while curbing potential damage

Advertising Adidas Personalized Videos For 30,000 Boston Marathon Runners

The fitness brand gave every athlete in the race the star treatment by capturing their progress with a camera crew and RFID chips

Gaming & Play Nike Lets Buyers Test-Run Sneakers With A Treadmill Video Game

The footwear retailer created an interactive installation called React Land that lets runners try out new shoes in a real-world simulation

Retail Zappos Is Providing Motivational Support For Runners

The e-commerce site launched a running content vertical and a service called Run-On-One, which gives 100 people free personal phone calls for 30 days

Design Under Armour Announces The Third Iteration Of Its Connected Sneakers

Under Armour unveiled its third generation of connected running shoes during CES in Las Vegas

Technology Shanghai Marathoners Receive 3D Graphics Of Their Run Data

Participants in the Shanghai marathon got their run stats graphed out in a cool, colorful way courtesy of BMW

Syndicated Smart Tracks And 'Smog Jogs:' The Rapid Rise Of Shanghai's Running Clubs

With facial-recognition running tracks and an over-subscribed marathon, Shanghai is fast becoming a city of joggers—despite its notorious air pollution

Fashion & Apparel Nike And Apple Partner On Sports Bands That Match VaporMax Footwear

Four new watch bands are being released in colors inspired by the Nike Air VaporMax 'Day to Night' collection

Advertising Nike's LED Track Lets Runners Compete With Their Digital Selves

At a first of it's kind venue in Manilla, runners don't compete with each other, they compete with their own avatars

Fitness & Sport Phone-Connected Shoe Designed To Make Running Safer

Altra has designed a new type of shoe that helps runners perfect their technique and avoid injury