samsung

Brand Activation & Immersion Samsung Targets Major U.S. Cities With Experiential Store Openings

In the hopes of reviving its brand, Samsung is offering customers in L.A., NYC and Houston its own first-ever physical space to test out products, address repairs and receive one-on-one assistance IRL

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Fashion & Apparel AI Startup Helps Retailers Enable Visual Search Capabilities

Syte will provide online retailers with a visual search navigation tool that lets consumers shop by icon, catering to growing shopper preference fueled by social media for visual discovery

Automotive Volvo Campaign Offers Shoppers Interactive Advertisements

The Swedish car company is driving sales by giving consumers a chance to interact with its new S90 model straight from their mobile screens

Consumer Goods PSFK Tracker Reviews Most Innovative Retailers Across Sectors

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations

Post Purchase Service & Support Samsung's Customer Service Zone Promises To Fix Smartphones In Just One Hour

The company's recently-opened Champs-Elysées shop is outfitted with plenty of ways to keep customers entertained while they wait, turning a previously tedious task into an entertaining experience while also giving people more reason to shop IRL

Merchandising & Curation Samsung's Ambient Mode Makes Televisions Useful When Turned Off

The technology giant aims to fully utilize the downtime of T.V. screens, which home owners can enhance via a mobile app, turning the monitor into a painting, photo slide or even making it blend into the wall

Hotels, Hospitality & Travel Smartwatch Improves Hotel Service With Employee Alerts

Samsung and ALICE equip hotel staff with wearables and notifications that help them stay on top of housekeeping and maintenance requests from guests

Health Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

Advertising Planned Parenthood Is Using VR To Inspire Empathy

The VR experience reveals the trauma of walking through a horde of anti-abortion protesters to access reproductive care

Cafe & Restaurant Op-Ed: 'Change Or Die': 5 Retail Lessons From GlobalShop 2018

Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago

Advertising Samsung Lit Up London's Night Sky To Help People Snap Better Photos

The company put on a laser show over London landmarks to promote the low-light photo capabilities of its Galaxy S9 and S9+ models

Gen Z Op-Ed: Brands That Score On Social With Gen Z Will Win Wall Street, Too

Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers

Hotels, Hospitality & Travel Samsung And UNESCO Are Offering VR Tours Of The Taj Mahal

The tech brand is taking part in a government initiative to make VR footage of historic landmarks in India accessible worldwide