From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Lululab's AI beauty store and Lumini, a virtual skincare assistant, provides unique and personalized beauty experiences like live skin analyses to Dubai Mall shoppers

The tech brand's immersive, discovery-led locations let customers try out its expansive product selection to encourage better engagement while also helping malls' business

As Amazon continues to infiltrate the consumer appliance market, its automatic refill capability is now available on LG products

In the hopes of reviving its brand, Samsung is offering customers in L.A., NYC and Houston its own first-ever physical space to test out products, address repairs and receive one-on-one assistance IRL

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Syte will provide online retailers with a visual search navigation tool that lets consumers shop by icon, catering to growing shopper preference fueled by social media for visual discovery

The Swedish car company is driving sales by giving consumers a chance to interact with its new S90 model straight from their mobile screens

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations

The company's recently-opened Champs-Elysées shop is outfitted with plenty of ways to keep customers entertained while they wait, turning a previously tedious task into an entertaining experience while also giving people more reason to shop IRL

The technology giant aims to fully utilize the downtime of T.V. screens, which home owners can enhance via a mobile app, turning the monitor into a painting, photo slide or even making it blend into the wall

Samsung and ALICE equip hotel staff with wearables and notifications that help them stay on top of housekeeping and maintenance requests from guests

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

The VR experience reveals the trauma of walking through a horde of anti-abortion protesters to access reproductive care