From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

From interactive makeup mirrors to selfie-based skin analyses, leading brands based in Asia are bringing expert-led and personalized advice to consumers' fingertips

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Lululab's AI beauty store and Lumini, a virtual skincare assistant, provides unique and personalized beauty experiences like live skin analyses to Dubai Mall shoppers

The tech brand's immersive, discovery-led locations let customers try out its expansive product selection to encourage better engagement while also helping malls' business

As Amazon continues to infiltrate the consumer appliance market, its automatic refill capability is now available on LG products

In the hopes of reviving its brand, Samsung is offering customers in L.A., NYC and Houston its own first-ever physical space to test out products, address repairs and receive one-on-one assistance IRL

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Syte will provide online retailers with a visual search navigation tool that lets consumers shop by icon, catering to growing shopper preference fueled by social media for visual discovery

CEO Mads Ryder says the tabletop brand is ‘living in the past'—Here, the former LEGO executive discusses the cultural makeover he’s spearheading to usher the brand into the 21st century

Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

The Swedish car company is driving sales by giving consumers a chance to interact with its new S90 model straight from their mobile screens

Equipping employees with advanced tools, businesses are enabling workers to complete their tasks more efficiently and safely, improving the employee experience while raising workplace productivity

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations