scent

Brand Activation & Immersion Los Angeles' Halcyon Hotel Is An Experiential Extension Of A Candle Brand

The hopsitality-meets-candles hotel is a forthcoming concept focusing on mood, scent and storytelling for an immersive boutique experience

Beauty VR Platform Lets Shoppers Experience Scents Virtually

Japan's infotech corporation NEC partnered with VR-focused venture capital firm VAQSO to enable olfactory VR experiences for online shoppers

Advertising Interview: How Scent Is Set To Revolutionize The Customer Experience

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences for consumers

Loyalty & Membership Perfume Line Uses Raw Ingredients From Conflict Zones To Support Victims

Now sold at Sephora, beauty brand 7 Virtues is working with local suppliers in the hopes of helping farmers from rebuilding nations

Food & Beverage Scent Liners Let Consumers Smell Products Without Disrupting Packaging

With packaging that percolates scent, customers no longer need to rip open seals to take in the aromas of food, beverages or beauty products

Retail Aroma Lab Helps Shoppers Discover Whisky Through Scent

The Glenfiddich Aroma Lab in Harrods has customers sniff out their whisky preferences with custom scents

Advertising This Scented Bus Stop Ad Teases A Vegan Cookbook

Joining the trend around experiential marketing, HarperCollins is advertising Bosh!'s new cookbook by presenting people with a multi-sensory bus-stop experience

Design How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Store Experience & Design How To Create Engaging Brand Stories Using The Power of Scent

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company

Health How Wellness Brands Are Harnessing The Power Of Scent

Wellness and scent are especially well-suited for one another, which is why brands are creating scent-centric products that promote healthy living

Automotive Bentley Introduces A Fragrance Inspired By Car Interiors

Bentley Momentum Unlimited cologne was created with scent elements including wood and leather

Cafe & Restaurant Hidden Restaurant Creates Sensory Experience Mixing Flowers And Food

Guests can wander through a flower shop before discovering a striking two-tone dining room

Food & Beverage A Bagel Chain Made A Breakfast-Inspired Shampoo And Conditioner Set

Einstein Bros. created a special haircare set, including Cheesy Shampoo and Wakin' Bacon Conditioner, to promote its Cheesy Wakin’ Bacon sandwich

Beauty Perfume Store Hides All Branding To Focus On The Scents

Perfumarie displays its perfumes without any branding to help customers choose scents without the influence of marketing

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