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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Vibu Norby is the founder and CEO of b8ta, an Internet-of-Things showroom where customers can play with high-tech gadgets and ask trained staff questions about how they work. Before creating b8ta, Vibu was the Lead Engineer at Nest Labs, the CEO of Origami Lab and the Lead Engineer of Messaging at Myspace.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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Charlie Cole of The Line explains that brick-and-mortar stores are still necessary because customers want to engage with all senses

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