Skincare

Beauty 'Skincare GPS' Points Duty-Free Shoppers To Ideal Beauty Products

SK-II just opened a concept shop in Shanghai's Changi Airport that offers shoppers a curated experience, helping them identify products from images on their phone and locating them in the store

Brand Activation & Immersion Drunk Elephant's SoHo Popup Is A Playground For Beauty Lovers

The House of Drunk popup lasted only a week and was the skincare brand's first U.S. store, drawing in thousands of customers with popular products and colorful, Instagram-ready design

Analysis How Brands Like Alibaba Are Using AI To Further Personalize Skincare

From interactive makeup mirrors to selfie-based skin analyses, leading brands based in Asia are bringing expert-led and personalized advice to consumers' fingertips

Features The French Beauty Names Leading The Customization Game With AI Technology

From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale

Merchandising & Curation Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Loyalty & Membership Farsali Beauty Launches Exclusive DTC Collection In Hybrid Retail Approach

The beauty brand created a small-batch sub-brand that it will market primarily through the founder's Instagram page, supplementing its wholesale and direct online sales

Interview Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Retail How Sephora Differentiates Its Retail Experience For China's Market

While maintaining its reputation as a high-end multibrand mainstay, the beauty retailer takes a targeted approach when appealing to consumers in a market dominated by the likes of JD.com and Tmall

Fitness & Sport Lululemon Broadens Lifestyle Ecosystem With Personal Care Collection

The athleisure retailer is launching a purported 'selfcare' line of beauty and body products like 'sweat reset face moisturizer' and 'anti-stink deodorant,' designed specifically for athletic consumers

Health Interview: How A L'Oréal-Backed Brand Is Changing The Conversation Around Organic Beauty

The founder of sustainable & organic beauty brand Seed Phytonutrients explains how the shift in natural beauty and personal care distribution channels has the potential to benefit everyone, from farmers and brands to consumers and the environment

Store Experience & Design Lush Concept Store Features Florist And On-Site Flower Infusion

Lush's revamped Paris location will include a florist to offer customers locally and ethically made product infused with fresh buds, one of the retailer's many recent experimentations with alternative store formats

Grocery, Convenience & Supermarket Whole Foods Takes Shoppers' Beauty Empties In Exchange For Bag Of Ethical Products

On March 30, the grocery and lifestyle retailer will reward the first 200 customers who bring an empty personal care product to select locations, giving them a beauty bag valued at $100 in promotion of its ethical & natural beauty expansion

Shopper Education & Assistance Lush Debuts Digital Packaging & Visual Search App At SXSW

The U.K. body care retailer launched a SXSW activation that demonstrated its fusing of tech with sustainability, letting festival attendees explore digital features to be featured in an upcoming Tokyo concept store

Beauty Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

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