Innovation Research for Skincare from PSFK

This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.

January 16, 2019 | New York City

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Oliver Sweatman

Oliver has worked as a successful entrepreneur and strategic advisor to early-stage, socially-responsible brands and investors. Now he explores the concepts of premium, sustainability and responsibility with his Ursa Major line of luxury skincare for men.

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Fastkit

Fastkit produces custom binders, corporate kits, packages, POP displays and books for companies to keep them organized, and strategically represent their brand message during client acquisitions and more.

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Statistics

70% of women identify as "casual" shoppers for beauty and skincare products

In China, retail sales of skincare achieved a growth rate of 10% year-over-year, while beauty products had a 21% increase in 2017

The rise of China's middle class has led to a new development in their beauty industry with a 17% growth in skin care and a 30% growth in makeup

When a skincare retailer redesigned their stores to encourage lingering and browsing, they saw sales skyrocket by 20-40%

Related News

Apple will start selling L’Oreal’s newest tool called the My Skin Track UV, made by La Roche-Posay

Walgreens is selling Boots products on Alibaba's Tmall, expanding the pharmacy chain's reach into the Chinese market

Dating app Bumble collaborated with a psychotherapists and dermatologists to develop a beauty line dedicated to treating skin issues related to emotions

Tarte launches vegan, cruelty-free sister skincare line inspired by millennials

Entrepreneur on selling cannabis & beauty to the over 50s

Expert Quotes

“Services have always been around in a retail setting. I think a lot of brands are just figuring out how to bring service and product together in a way that is special and draws people in.”

Michael Pollack. Co-Founder & Chief Brand Officer, Heyday

“You learn a lot from the intimate conversations in a store, and then you adjust the digital experience, and then vice-versa. Digital honestly is just growing so fast and we’re acquiring so many more customers. That allows us to open stores. That tells us where to open stores.”

Tara Foley. Founder, Follain

“Loyalty is really critical to every business, across industries. Customers are very promiscuous these days, especially with millennial customers. You can have a great experience buying a product, but that’s table stakes now, and beauty brands have to elevate the experience and give them something they haven’t had before.”

Nathan Puksta. SVP of Marketing and E-commerce, Kiehl’s

“The world is shifting online, so [brands like L’Occitane] have to look at every opportunity not only to capture some sales, but also loyalty and lifetime value.”

Leah Anathan. CMO, Qubit