sleep

Health How One CBD Brand Is Expanding Into Women's Lifestyle By Embracing Sleep

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

Analysis Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Automotive Honda Could Enter Toy Market With Plush Car That Calms Infants

The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website

Shopper Marketing & Promotions Equinox's Personal Training Programs Now Offer Members Sleep Coaching

Equinox partnered with UCLA researchers to study how sleep affects an individual's athletic performance, which led the fitness company to integrate science-backed sleep training into its premier lifestyle management program to complement members' fitness goals

Interview Interview: How Scent Can Help Foster A Good Night's Rest

In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to respond to consumer demand for wellness products that are gentle yet effective

Hotels, Hospitality & Travel Video Content Gives Hotel Guests Access To In-Room Wellness

To help guests maintain wellness routines while traveling, Mandarin Oriental is delivering meditation and workout videos to rooms and suites across global locations

Wellness How Optimized Ambience Is Helping To Improve Sleep Quality

From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment

Advertising IKEA's Sleep-Inducing Print Ad Emits White Noise And Lavender

The home retailer's multi-sensory ad can be pulled from a magazine to function as a bedside sleep aid

Grocery, Convenience & Supermarket How Brands Are Selling Sleep As A Luxury Travel Amenity

From Wi-Fi-enabled sleeping pods to first-class pillow menus, getting proper shut-eye while traveling is the primary goal of these luxury-oriented brands

Hotels, Hospitality & Travel Airbus Is Turning Airplane Cargo Holds Into Passenger Dormitories

Aiming to give passengers better rest on long-haul flights, the bunk-style beds in the plane's cargo holds will be available to fliers for an extra charge

Health Nokia Tracker Helps Gauge Your Sleep And Snoring

A sleep tracker, in the form of a pressure-sensitive pad placed under the mattress, adds another product to the Nokia Health lineup

Wellness Why Wellness Is A Top Priority For Travel Brands

Wellness is a priority for today's travelers, and the industry is responding by finding ways to integrate healthy and mindful options into their services

BEST OF: Why Casper Is the Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Food & Beverage Anti-Energy Drink Promotes A Better Night's Rest

This new beverage claims it will help consumers sleep with a formula of minerals that have been found to promote melatonin production and relaxation