sleep

Analysis How Brands Like Moona Help Customers Get A Good Night's Sleep Through AI

Tech-savvy brands are incorporating AI into home devices to adapt to consumer sleep habits and improve each night's rest

Health How One CBD Brand Is Expanding Into Women's Lifestyle By Embracing Sleep

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

Brand Activation & Immersion Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Automotive Honda Could Enter Toy Market With Plush Car That Calms Infants

The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website

Features PSFK Retail Conference Preview: Ro's CEO On Democratizing Healthcare Through Telemedicine

Presenting at PSFK's Future of Retail 2019 Conference, Ro is a mission-driven healthcare technology company that works with doctors, pharmacists and engineers to provide accessible, affordable, personalized treatment all on its telemedicine platform

Interview Interview, Part Two: Inscape's Meditation App Developer On Designing A UX For Busy Consumers

App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.

Fitness & Sport Relaxation Center Offers Weary Customers High-Quality Sleep Sessions

The founders of ReCOVER use their experience as athletic trainers to inform their restful services, implementing biohacking technology to help clients achieve 2-4 hours worth of rest in 30 minutes

Hotels, Hospitality & Travel Interview: How IHG Used Consumer Insight To Engineer An Efficient, Budget-Friendly Hotel Brand

The hospitality group used feedback and data to build a new hotel brand, Avid Hotels, specifically designed for the young, professional, and value-conscious traveler

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Retail How Wellness Platforms Shleep And Spring Health Are Helping Offices Institute Mental Health Support

As corporations increasingly recognize the importance of supporting their employees' mental health and wellbeing, brands are offering services like sleep coaching and virtual wellness portals specifically for businesses to implement in the workplace

Beauty How Brands Are Forming Deeper Connections By Providing Concierge-Style Service

From sleep coaches to personalized makeup consultations, retailers are focusing on offering consumers personalized experiences that help drive brand value

Loyalty & Membership Start-Up Designs Customized Health Plans Based On Users' Genetics

OME Health harnesses the power of biology to craft personalized and relevant exercise and nutrition programs for its customers, offering expert guidance tailored just for their needs

Shopper Marketing & Promotion Equinox's Personal Training Programs Now Offer Members Sleep Coaching

Equinox partnered with UCLA researchers to study how sleep affects an individual's athletic performance, which led the fitness company to integrate science-backed sleep training into its premier lifestyle management program to complement members' fitness goals

Wellness Interview: How Scent Can Help Foster A Good Night's Rest

In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to respond to consumer demand for wellness products that are gentle yet effective