sony

Beauty How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Loyalty & Membership Amazon Provides Online Marketers With Customer Rewards Feature

Amazon Moments is a cross-platform marketing tool that lets the e-tailer's vendors deliver physical and digital items to customers as well as drive engagement with a tailored rewards program

Brand Activation & Immersion How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences

New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Consumer Goods PSFK Tracker Reviews Most Innovative Retailers Across Sectors

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations

Home Sony Suggests Hidden-Sensor Technology Is The Home’s Future

The Japanese company debuted sensor-based technology for the connected home, showcasing their vision and creative potential for transforming the domestic setting

Gaming & Play Sony's Augmented Reality Air Hockey Amplifies The Game

The electronics company demoed the virtually enhanced game at SXSW this March to showcase its latest AR technology

Advertising The London Philharmonic Is Partnering With Playstation For A Video Game Concert

The performance will feature music from PlayStation games including The Last of Us and Horizon Zero Dawn

Fashion & Apparel Nike's New Sneakers Are Targeting Gamers With A Playstation Theme

Paul George's Nike sneakers have a color scheme that pays homage to the gaming system and an embedded code to redeem a theme for PS4

Design Sony Is Bringing Its Robotic Dog Project Back To Life

The AIBO could soon be up for sale again

Advertising The U.S. Air Force Is Leveling Up Its Recruitment Efforts With A Sony VR Game

Sony developed a game with the United States Airforce for players to simulate a HALO jump out of a C-130 aircraft

Entertainment Sony Will Start Pressing Vinyl Records For First Time In 28 Years

Vinyl isn't just trendy—it's big business again

Entertainment Artificial Intelligence Could Compose The Music Of The Future

Engineers at Google and Sony are exploring ways to enable computers to write music

Children Sony's New Toy Is Made To Inspire Future Generations Of Robotic Engineers

The Toio aims to get children excited and challenged by robotics

Hotels, Hospitality & Travel Mood-Altering Playlists Help Eurostar Business Travelers Relax

Sony is promoting its new noise canceling headphones with psychologist-curated tracks that let passengers ease into their ride