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Entertainment PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Gaming & Play Retro Handheld Gaming Console Delivers Exclusive Weekly Content

Playdate is a crank-operated mini console that will bring new games from industry greats right to the device owners every week, aiming to compete with the likes of Nintendo and Sony

Analysis How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Beauty How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Loyalty & Membership Amazon Provides Online Marketers With Customer Rewards Feature

Amazon Moments is a cross-platform marketing tool that lets the e-tailer's vendors deliver physical and digital items to customers as well as drive engagement with a tailored rewards program

Brand Activation & Immersion How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences

New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Advertising NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Consumer Goods How Brands Like Best Buy Offer Education And Expertise At Every Stage Of The Shopping Experience

Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support

Packaging & Product Engagement Sony Pictures' Blockchain-Based Digital Trading Cards Offer Players Exclusive Prizes

In promotion of its latest Goosebumps movie, Sony used an open-source blockchain platform to create digital collectibles that players can redeem for prizes like movie tickets or cash

Fashion & Apparel PSFK Tracker Reviews Most Innovative Retailers Across Sectors

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations

Technology Sony Makes David Bowie Exhibit Available To All In VR

The entertainment giant will bring the popular museum experience, which explores the singer's life, to enabled devices this fall, making art more accessible to a wider audience

Home Sony Suggests Hidden-Sensor Technology Is The Home’s Future

The Japanese company debuted sensor-based technology for the connected home, showcasing their vision and creative potential for transforming the domestic setting

Entertainment How Virtual Overlays Are Augmenting Real-Life Entertainment

Brands like Sony, Starset and Panasonic are integrating AR and VR experiences into their live events like concerts and games to offer consumers entertainment like never before

Gaming & Play Sony's Augmented Reality Air Hockey Amplifies The Game

The electronics company demoed the virtually enhanced game at SXSW this March to showcase its latest AR technology