sport

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Fashion & Apparel Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Fitness & Sport Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Merchandising & Curation French Sporting Goods Retailer Opens Apple-Powered Cashless U.S. Store

Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Retail Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Design Adidas Commits To Sustainability With 100% Recyclable Shoe

Called The Loop, the fully sustainable sneaker is part of the sportswear retailer's efforts to reduce shoe-making waste, designing a pair of kicks that are "made to be remade"

Shopper Education & Assistance The North Face Closes Stores And Encourages Outdoor Activity For Earth Day

In keeping with its brand focus on adventuring, the retailer is shuttering its U.S. and Canada stores this holiday and hosting IRL meetups for its community

Analysis Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Health Under Armour's Next-Gen Performance Apparel Boosts Wearers' Oxygen Delivery

The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Beauty Lululemon Broadens Lifestyle Ecosystem With Personal Care Collection

The athleisure retailer is launching a purported 'selfcare' line of beauty and body products like 'sweat reset face moisturizer' and 'anti-stink deodorant,' designed specifically for athletic consumers

Entertainment NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

Loyalty & Membership App-Intregrated Outerwear Helps Retailer Stay Engaged With Customers

Seamlessly enabling a dynamic post-purchase experience via apparel equipped with NFC and embedded tags, Mammut's latest range connects customers to flexible warranties, social media sharing and more through an app

Automotive How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Store Experience & Design Adidas Employee Event And Restaurant Campus Offers Flexible Work Environment

The fitness brand is investing in its employees with an innovative and flexible events building called Halftime, encouraging workers to connect, collaborate and relax