sport

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Brand Activation & Immersion Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future

Fashion & Apparel Nike Debuts SNKRS Popup Featuring App-Only Merch Access

As Nike continues to strive for seamless merging of digital and physical experiences, the brand opened a temporary shop operating SNKRS drops pushed exclusively to app members' phones

Health How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Merchandising & Curation Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Loyalty & Membership How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

Packaging & Product Engagement Foot Locker Partners With Adidas To Enhance Production And Personalization

The collaboration will help Foot Locker make use of Adidas’ established technology, like its SPEEDFACTORY, to more efficiently create limited-edition collections targeted at specific consumers and events

Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Retail Nordstrom Stores Offer Men's Curation Of Outdoor Apparel Brands

The department store's New Concepts, a menswear discovery platform that features physical and digital popup shops with partnering brands, is making its debut with a selection of outdoor apparel retailers to reach more male consumers

Shopper Marketing & Promotions Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Delivery & Logistics How Nike Is Innovating Across The CX Experience

As detailed in PSFK's Future of Retail 2019 report, here's how fitness brand Nike is reimagining the consumer experience, through DTC methods in membership services, app integrations and more

Post Purchase Service & Support How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Hotels, Hospitality & Travel Huckberry's NYC Popup Store Prepares Customers For Adventures

The recently opened space offers visitors a series of free, self-guided tours that tap into the history and regional culture of New York City

Store Experience & Design How Fitness Brands Like Tone House Are Optimizing Customers' Post-Workout Recovery

Athletic studios and brands are extending their services to their clients, focusing resources on post-workout practices that support consumers' health and wellness even after they've completed their routine