Super Bowl

Brand Activation & Immersion Nike Debuts SNKRS Popup Featuring App-Only Merch Access

As Nike continues to strive for seamless merging of digital and physical experiences, the brand opened a temporary shop operating SNKRS drops pushed exclusively to app members' phones

Automotive Synchs Social Media With Super Bowl Ads To Target Younger Viewers

In its "The Big Match" campaign aiming to drive conversions from younger consumers on social media, posted real-time comments and responses to any game ads that featured cars

Food & Beverage Domino's Lets Pizza Eaters Upload Pics Of Their Pies For Rewards Points

To kick off the Super Bowl weekend, the fast-food chain is encouraging customer engagement by letting app members snap and share photos of the pizza they're enjoying—from anywhere, not just Domino's

Entertainment Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Advertising Alexa's Celebrity Voices Extend Beyond Amazon's Popular Super Bowl Ad

Building off the success of the retailer's star-studded Super Bowl commercial, a new Alexa skill brings chef Gordon Ramsay into your kitchen

Advertising Kraft's First Super Bowl Ad Starred Real Families In Real Time

Kraft crowdsourced pictures and videos from real families on Super Bowl Sunday for its 30-second spot

Advertising Vending Machine Doled Out Snowballs At The Super Bowl

Minneapolis ad agency Space150 packed a special vending machine with snowballs for visiting football fans

Advertising Op-Ed: Advertising's Key Takeaways From Super Bowl LII

Oliver Fuselier and Dustin Callif, Managing Partners at Tool of North America, take a look at the strategies behind this year's Super Bowl ad campaigns

Advertising Op-Ed: The Winning And Losing Ads From Super Bowl Sunday

Rob Campbell, Chief Strategy Officer at Deutsch Los Angeles, unpacks which spots were most and least effective on advertising's big day

Entertainment Pepsi's Super Bowl Ad Is A Time Machine For The Brand Through The Decades

Pepsi looks to recapture former days of glory by taking viewers down memory lane in its Super Bowl ad

Automotive Mercedes Will Give A Car To The Winner Of Its Super Bowl Mobile Game

Mercedes is approaching Super Bowl advertising a little differently this year, with a mobile game designed to test finger endurance

Food & Beverage Doritos And Mountain Dew Combine Two Super Bowl Ads Into One

The ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event

Technology Tostitos Helps Hosts Create Custom Video Invites For Super Bowl Parties

The chip company is giving hosts an opportunity to easily create fun and interesting "ads" for their own game day parties

Advertising Skittles Is Creating The Most Exclusive Super Bowl Ad Ever

The campaign involves the Super Bowl spot being screened for just one person—a Los Angeles teen