Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Brand Activation & Immersion How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Features How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Analysis How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling

For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design

Design Bringing A Multidisciplinary Vision To Brand Strategy

Strategic designer Maria Silva Mora talks to PSFK about enriching her design background with insights from trend forecasting and human behavior

Interview Branding Is An Ever-Evolving Organism

Emeka Patrick, creative director at Anchor Worldwide, considers how social media raised the bar for brands and shares his advice for a creative life in NYC

Advertising For A First-Generation American, Branding Is A Tool To Counter Stereotypes

Samantha Joy Ariola talks about emotional advertising and the influence of her immigrant upbringing on her path to a branding career

Entertainment What Branding Teams Can Learn From The Progression Of Pop Culture

Philippe Ostiguy, strategist at 2x4, shares his thoughts on how culture, quality and timing come together in the most successful branding projects

Partner Content How To Bring A Diverse Background To Branding

Interbrand Associate Strategist Kate Larrabee discusses the power of recognizing, developing and embracing our strengths as individuals and brands

Interview How The Power Of Storytelling Can Lead To Real Social Impact

Freelance brand strategist Anu Khosla reflects on her path from public health to branding and the power of storytelling for social impact

Children Google Assistant Kids Has Answers For Inquisitive Children

SVA students designed a kid-friendly AI assistant that can detect a child’s age and simplify search results

Health NYCxDesign: Exhibit Offers Reality Check Of Social Institution Decay

Problems surrounding immigration, medicine and education and other topics are experienced through games and personal interactions

Advertising Great Branding Is A Lighthouse For Everything Your Business Does

Business Developer and Marketing Expert Lauren Vellek on cutting through the usual marketing noise and reaching consumers in an authentic way

Advertising Why Strong Brands Are More Than Ideas Alone—They Need To Be Rooted In Product

Branding and Design Expert Lauren Millar on why developing a brand's visual identity all starts with a deep understanding of what makes it tick