tokyo

Analysis PSFK Report Launch: Tokyo Retail Guide 2019

PSFK is proud to present the Tokyo Retail Guide 2019, a comprehensive look at the best-in-class activations in the city, including retail, restaurants and hospitality

Brand Activation & Immersion These Tokyo Restaurants Seamlessly Meld Tradition and Technology

From Starbucks to startups, a new class of restaurants in Tokyo is combining some of Japan's most beloved, traditional food and beverages with cutting-edge tech

Case Study Jetlagged Travelers Can Now Experience Tokyo On Their Own Schedule

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Fashion & Apparel Japanese Designer Yuima Nakazato Enables On-Demand Couture

The high-fashion house is partnering with a technology company to integrate "fashion on demand" software into a soon-to-launch store, enabling clothing customization in minutes

Cafe & Restaurant Tokyo Restaurant 3D Prints Sushi Personalized To Guests' Nutritional Needs

A restaurant called Sushi Singularity is slated to open in Japan's capital city in 2020, using analysis of customers' saliva and more to 3D print sushi personalized to their body's needs

Beauty Lush Debuts Digital Packaging & Visual Search App At SXSW

The U.K. body care retailer launched a SXSW activation that demonstrated its fusing of tech with sustainability, letting festival attendees explore digital features to be featured in an upcoming Tokyo concept store

Merchandising & Curation Vogue Wedding Salon Offers Guests Exclusive Merch & In-Store Services

The Tokyo dress salon will offer customers gowns and accessories from designers like Giambattista Valli and Alexander McQueen while also providing makeup, hair and photo services

Features How Brands Like Cartoon Network Employ Animated Characters To Enrich Consumer Experiences

Brands are adding extra interest to activations and physical locations by bringing animated characters to life

Store Experience & Design Visitors To Google's Tokyo Haunted House Receive Access Through A "Ghost" Assistant

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Interview Interview: How Nike Is Rebuilding Its Stores With Local Data & Personal Service

Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and select product stock

Fitness & Sport Tokyo Bike Bar Caters To Growing Number Of Road Cyclists In Japan

The two-story community space offers a place to work out and relax for non-bike owners and riders alike, and is completely staffed by bartenders and assistants who are also cyclists

Food & Beverage The Hooters Restaurant In Tokyo Is Now A Coworking Space

The restaurant chain is collaborating with Japan's Spacee to rent out desk space during its slow hours, discounts on chicken wings included

Retail Shiseido Reinvents Signature Store As A High-End Salon Experience

The cosmetics brand's flagship store in Tokyo provides a range of beauty services in sleek spaces, in addition to a cafe, art gallery and photo studio

Advertising Chanel Opens A Branded Beauty Arcade In Tokyo

The arcade pop-up featured Chanel-branded versions of old-school games and samples of beauty products