tokyo

Case Study Jetlagged Travelers Can Now Experience Tokyo On Their Own Schedule

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Fashion & Apparel Japanese Designer Yuima Nakazato Enables On-Demand Couture

The high-fashion house is partnering with a technology company to integrate "fashion on demand" software into a soon-to-launch store, enabling clothing customization in minutes

Brand Activation & Immersion Tokyo Restaurant 3D Prints Sushi Personalized To Guests' Nutritional Needs

A restaurant called Sushi Singularity is slated to open in Japan's capital city in 2020, using analysis of customers' saliva and more to 3D print sushi personalized to their body's needs

Beauty Lush Debuts Digital Packaging & Visual Search App At SXSW

The U.K. body care retailer launched a SXSW activation that demonstrated its fusing of tech with sustainability, letting festival attendees explore digital features to be featured in an upcoming Tokyo concept store

Merchandising & Curation Vogue Wedding Salon Offers Guests Exclusive Merch & In-Store Services

The Tokyo dress salon will offer customers gowns and accessories from designers like Giambattista Valli and Alexander McQueen while also providing makeup, hair and photo services

Analysis How Brands Like Cartoon Network Employ Animated Characters To Enrich Consumer Experiences

Brands are adding extra interest to activations and physical locations by bringing animated characters to life

Store Experience & Design Visitors To Google's Tokyo Haunted House Receive Access Through A "Ghost" Assistant

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Interview Interview: How Nike Is Rebuilding Its Stores With Local Data & Personal Service

Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and select product stock

Fitness & Sport Tokyo Bike Bar Caters To Growing Number Of Road Cyclists In Japan

The two-story community space offers a place to work out and relax for non-bike owners and riders alike, and is completely staffed by bartenders and assistants who are also cyclists

Cafe & Restaurant The Hooters Restaurant In Tokyo Is Now A Coworking Space

The restaurant chain is collaborating with Japan's Spacee to rent out desk space during its slow hours, discounts on chicken wings included

Retail Shiseido Reinvents Signature Store As A High-End Salon Experience

The cosmetics brand's flagship store in Tokyo provides a range of beauty services in sleek spaces, in addition to a cafe, art gallery and photo studio

Advertising Chanel Opens A Branded Beauty Arcade In Tokyo

The arcade pop-up featured Chanel-branded versions of old-school games and samples of beauty products

Design This Tokyo Bookstore Encourages Visitors To Stay Overnight

Tsutaya Book Apartment is part store, office and hotel, catering to nomad workers, locals and travelers

Syndicated Japanese Company Plans To Build A Sustainable 70-Story Skyscraper Out Of Wood

The $5.6 billion cost of the 70-story W350 Project is expected to be twice that of a conventional building

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