tokyo

Brand Activation & Immersion Visitors To Google's Tokyo Haunted House Receive Access Through A "Ghost" Assistant

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Fitness & Sport Tokyo Bike Bar Caters To Growing Number Of Road Cyclists In Japan

The two-story community space offers a place to work out and relax for non-bike owners and riders alike, and is completely staffed by bartenders and assistants who are also cyclists

Cafe & Restaurant The Hooters Restaurant In Tokyo Is Now A Coworking Space

The restaurant chain is collaborating with Japan's Spacee to rent out desk space during its slow hours, discounts on chicken wings included

Beauty Shiseido Reinvents Signature Store As A High-End Salon Experience

The cosmetics brand's flagship store in Tokyo provides a range of beauty services in sleek spaces, in addition to a cafe, art gallery and photo studio

Advertising Chanel Opens A Branded Beauty Arcade In Tokyo

The arcade pop-up featured Chanel-branded versions of old-school games and samples of beauty products

Design This Tokyo Bookstore Encourages Visitors To Stay Overnight

Tsutaya Book Apartment is part store, office and hotel, catering to nomad workers, locals and travelers

Syndicated Japanese Company Plans To Build A Sustainable 70-Story Skyscraper Out Of Wood

The $5.6 billion cost of the 70-story W350 Project is expected to be twice that of a conventional building

Food & Beverage Intricate Tokyo Restaurant Design Mimics A Forest With Caves

Dine inside a cave, or surrounded by trees, in a captivating restaurant designed to make patrons feel connected to nature

Loyalty & Membership Customer Care Takes Center Stage At Shiseido's New Tokyo Flagship

Beyond makeup and skincare, the beauty brand's new flagship store is an experience-oriented location where customers can take classes or just relax

Fashion & Apparel Louis Vuitton's Tokyo Store Unveils A Hawaiian Paradise Installation

Louis Vuitton launched its new collection amid exuberant Hawaiian decor in Tokyo's Roppongi district

Advertising Muji Used 37,968 Pens To Make A Holiday Mural

The Japanese retailers gathered up their well known pens to use for bright art display of Tokyo's skyline

Retail Futuristic 'Fitting Room' Captures 15,000 Measurements To Create Perfect Bespoke Clothing

ZOZOSUIT is a fitting room concept that uses a body suit to take exact measurements for personalized clothing

Delivery & Logistics Subscription Service Gives Buyers Access To Ramen For A Flat Rate

The Yaro Ramen restaurant chain in Tokyo created an app that gives customers access to a subscription service for ramen

Automotive Honda's Mobility Concepts Focus On Increasing Family Time

A car that becomes a guest room and an intelligent lawn mower shows how mobility can blend into living spaces