Analysis How Immersive Platforms Like Twitch Are Uniting Communities Online

From livestreamed karaoke to mobile VR gaming, immersive digital platforms are helping consumers enjoy meaningful social experiences online

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Features How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Fashion & Apparel Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Entertainment Facebook Introduces Video Streaming Hub For Gamers

To recapture a younger audience from the likes of YouTube and Twitch, Facebook has launched, a centralized location for watching gamers' livestreams

Gaming & Play Collaborative Streaming Is Changing How People Game

Live streaming and other social features are letting gamers share experiences and solve challenges together and remotely

Gaming & Play How Participatory Marketing Is Building Buzz For Gaming

A PSFK research paper explores the use of interactive platforms for promoting new releases in gaming

Advertising Twitch Is Creating A Reality Show For Rising Video Game Streamers

The platform announced a new reality show where contestants compete to prove they're the best streamer

Fitness & Sport Watch NBA Games Stream Live On Twitch With Interactive Fan Commentary

Up to six NBA G League games will be shown each week, with streamers giving their own commentary

Advertising Amazon Promo Livestreams Battleship Game Using Real Cars And Explosives

The interactive gaming experience to promote The Grand Tour was livestreamed on Twitch

Retail Twitch Is Developing New Extensions To Help Streamers Monetize

Streamers can add new extensions to their channels and earn a little extra money from their viewers through Amazon sales

Advertising Twitch Workshops Teach Streamers How To Be Better Hosts

Twitch streamers now have the opportunity to learn how to acquire more followers and build a career outside of broadcasting online

Retail Amazon's Twitch Wants To Become A One-Stop Destination For Watching, Sharing, And Buying Video Games

The streaming platform recently announced that it will be including a feature to let viewers purchase games as they watch

Syndicated Twitch Livestreams Online Poker Matches

Amazon subsidiary streamed 56m minutes of poker to its 100m monthly viewers in January, setting its sights on gambling market