unilever

Brand Activation & Immersion PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Beauty HelloAva Is The Digital Assistant Poised To Make Personalized Haircare More Accessible

The CEO and CCO of the AI-enabled haircare personalization software explain how it produces free tailored advice and gets smarter as customers use it, harboring the potential to make high-tech haircare mainstream in partnership with Unilever

Health Deodorant Company Uses Customer Service AI To Monitor Social Media

Schmidt's Natural is using Alexander, an AI program that monitors social media in order to have personalized conversations with customers and collect data

Analysis How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Consumer Goods Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Food & Beverage As Artisanal Ice Cream Makers Move Onto Ben & Jerry's Turf, New CEO Ramps Up CSR To Differentiate The Brand

The veteran Unilever executive has been tasked with reinventing both the company's product offerings and social initiatives, aiming to create a definitive platform for sustainability and maintain a competitive position in the marketplace

Grocery, Convenience & Supermarket Food Brand Brings Mobile Farmers Market To Customers' Doors

Knorr is celebrating National Farmers Market Week by delivering free meal kits that feature fresh, local meat and produce

Packaging & Product Engagement Unilever's Tea Bags Now Use Biodegradable, Plant-Based Components

The brand replaces its previous plastic design with more environmentally-friendly materials.

Banks, Insurance & Financial Services Bank Of America Hopes To Monitor The Integrity Of Online Ads With A Brand Safety Officer

The new role was created after fears about questionable content, following Unilever’s public stand against ‘fake news, racism, sexism and hate’

Advertising 5 Winning Strategies In Sustainable Packaging

From making products smaller to investing in flexible packets that easily separate for recycling, here are five sustainable packaging strategies

Fashion & Apparel Axe Mixed Leather And Cookies To Promote Unusual Mashups

The combo is first of many in a line of 'Collision' products

Technology How Mastercard Is Trying To Give Back Through 'Data Philanthropy'

Instead of simply donating money, Mastercard wants to improve financial inclusion using its wealth of data

Retail AI Matches Applicants With The Right Jobs Based On Their Face

The HireVue app uses a mixture of video interviewing and artificial intelligence to make recruiting more efficient and match the right candidates with the right jobs.

Delivery & Logistics How IBM Is Bringing The Blockchain To Major Food Retailers

The goal of the project is to promote transparency and accountability