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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Mixing local, seasonal and organic ingredients with innovative food bars in a custom concept has been a recipe for success for fresh&co, one of several concepts developed by ST Management. The multiconcept operator is led by Steve Tenedios, who first opened up Café Metro in 1981. Today the company's portfolio includes 25 restaurants, such as Café Metro Catering & Events, Food Merchants, Catering & Events and Flavors. Tenedios' children Christina and George, having worked at ST Management since their teens, helped create the fast-casual fresh&co concept with their father in 2008. In the beginning, growth was slow, with one location opening up each year until the end of 2012. As the brand and positioning became more defined, a total of five fresh&co locations were established within Manhattan between 2013 and 2014. The company now operates 12 fresh&co restaurants in the Big Apple. George Tenedios has been a pioneer in putting in vegetarian and vegan options, in addition to meat-based dishes at Fresh&Co

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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Emilie Baltz discusses the complex experiences that we associate with food.

June 9, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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