voice

Brand Activation & Immersion Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Food & Beverage Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Post Purchase Service & Support Sparkling Ice Fans Can Access Customized Drink Recipes Through Voice Activation

As part of its packaging and ingredient revamp, Sparkling Ice launched voice apps for Google Assistant and Amazon Alexa, offering cocktail and mocktail recipes for customers

Hotels, Hospitality & Travel United Air Passengers Can Check In Via Google Assistant

In addition to a flight check-in function created with United, Google will be adding hotel and translation services to its voice assistant

Automotive Drivers Can Interact With Amazon Alexa Via Echo Auto

Drivers can now access the AI assistant from their car with new features like safety assistance that showcase how voice can enhance the driving experience

Entertainment How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Fashion & Apparel Voice-Enabled Shopping Guide From H&M Helps Customers Search For Home Decor

With voice-activated shopping becoming more and more popular, H&M is allowing customers to browse and order, all through their speaker

Beauty Google's Home Hub Lets Sephora Fans Watch Makeup Tutorials On Their Vanity

In a bid to dominate the voice category, Google designed a Home Hub device that lets owners use verbal commands to access Sephora's app content, including podcasts, YouTube videos, expert advice and more, as well as schedule in-store appointments

Innovation Consumers Can Cook With Alexa Thanks To Culinary Platform Integration

Amazon has partnered with cooking app SideChef to enable a rich step-by-step kitchen experience for consumers, including voice guidance, photography and video recipe demos on visually-enabled devices

Health Diabetes Patients Can Turn To Alexa For Daily Management Support

The Sugarpod care plan is an interactive diabetes management system that incorporates an Alexa capability to provide voice-controlled interfacing, streamlining daily routines for sufferers of the disease

Retail Interview: Perry Ellis Shoppers Can Ask Alexa What To Wear

In an interview with PSFK, Marketing Manager Ally Lee explains why Perry Ellis created a voice-activated skill that provides men with curated, real-time advice that integrates seamlessly with their daily routine, and that, in turn, is helping inform the apparel brand's online and offline store experience

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice