voice

Analysis Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Baby Boomers Alexa Skills Provide Interactive Guidance To Sufferers Of Dementia

Developed by the Alzheimer's Society, the voice assistant skill helps those suffering from early-stage dementia remember to follow prescriptions, take meals and celebrate loved ones' birthdays

Brand Activation & Immersion Op-Ed: Why Retailers Can't Afford Not To Invest In Voice

Author Ashish Sidhra explains the major roadbloacks to widespread adoption of voice tech by companies beyond Google and Amazon, why investing in voice to diversify the omnichannel experience is crucial for brand building and how retailers can integrate it into their strategy

Fashion & Apparel Menswear Brand Lets Shoppers Ask Interactive Walls What To Wear

Knot Standard is digitizing its customization process, letting customers dictate over 200 commands to its voice-activated style walls to personalize their wares

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Entertainment Audible Taps Alexa To Help Power Customer Support Hotline

Amazon's latest Alexa skill connects Audible listeners to a customer service representative on command

Loyalty & Membership Facebook Poised To Enter The Voice Assistant Game

The social media company is working to keep pace with rivals like Amazon that are disrupting how consumers interact, entering the voice space with its own device

Automotive Alibaba Customers Can Shop By Voice While They Drive

The mega etailer recently announced its development of apps that will connect drivers to its ecommerce hub, letting them drive and shop on command

Consumer Goods Walmart Taps Google Voice Tech To Let Customers Order Groceries On Command

Walmart Voice Order works across Google Assistant-powered platforms, including smart speakers and displays, and is set to take on Amazon's grocery services

Shopper Marketing & Promotion Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Post Purchase Service & Support Customer Service Platform Helps Businesses Offer Voice, Video And Chat Support

Glia aims to consolidate multimodal communication capabilities onto one platform, catering to today's agile consumers and helping retailers better meet their customer service needs

Shopper Education & Assistance Voice-Powered AI Platform Dictates Instructions To Frontline Workers

Whispr is taking advantage of the nonstop growth of voice tech, offering frontline workers an AI service that dictates instructions to them as well as answering their questions in real time

Banks, Insurance & Financial Services How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Hotels, Hospitality & Travel Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

?>