VR

Analysis How Brands Like Kellogg's Are Rethinking Merchandising With New Tech

With computer vision and VR, these retailers are overhauling their previous merchandising strategies and analyzing data to improve placement

Beauty Virtual Try-Ons Are Taking Over Fashion, Beauty and Lifestyle

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging

Automotive Audi's Holoride Technology Is Bringing VR Entertainment To Cars

While it might sound strange at first, Audi offshoot Holoride now allows passengers to experience VR that is influenced by a car's motions

Case Study Esqapes Is A VR-Powered Oasis That Reimagines The Spa Experience

Using high-end massage chairs and careful sensory cues, Esqapes is a Los Angeles-based spa that's working to incorporate VR into everyday wellness routines

Design Brands Like Pepsi And Kellogg's Are Using Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Brand Activation & Immersion How Rec Room Is Providing Digital-First Audiences A Space To Build Relationships

The CEO of the VR platform that allows people from all over the world to connect with each other in user-designed rooms and games tells PSFK about creating meaningful social experiences thanks to cutting-edge creative tech

Retail Ulysse Nardin Pop-Up Invites Visitors To Peek Inside Luxury Watches Using VR

The Ulysse Nardin pop-up at SoHo's Watches of Switzerland uses cutting-edge technology to deconstruct timepieces and create custom X-rays, allowing a high-tech brand education experience

Features A Closer Look At How Brands From Grocery To Beauty Connect With Shoppers In-Store With VR

From planning interiors to immersing shoppers in scents, VR is changing the way that retailers activate their spaces

Entertainment How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Delivery & Logistics PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Innovation Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Fashion & Apparel PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Shopper Education & Assistance How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Home Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales