VR

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Brand Activation & Immersion Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Fashion & Apparel Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

Automotive Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Fitness & Sport Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Loyalty & Membership Balmain Fans Can Livestream Its Fashion Shows In AR Via Mobile

The high-end apparel brand is implementing AR and VR capabilities in its namesake app, heightening accessibility and engagement with consumers in an age where luxury retail continues to redefine itself

Beauty Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Gaming & Play Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World

Staramba is a digital platform where members can buy virtual real estate next door to famous soccer players, musicians and more, training with Cristiano Ronaldo or hanging with Paris Hilton

Merchandising & Curation Simon Malls Rotating 'Store In A Store' Offers Shoppers Tech-Focused Experiences

Not unlike b8ta's tech-oriented concept stores, Simon's Launchpad retail platform will highlight a curated selection of new products, serving to gauge consumer demand as well as provide experiential shopping to incentivize mall visits

Design Interview: How A Virtual Design Platform Helps Retailers Create Human-Focused Store Experiences

In an interview with design platform The Wild, PSFK learned about how the company is enabling real-time virtual collaboration among designers, helping them craft customized, immersive store experiences informed by retailers' data

Retail Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Hotels, Hospitality & Travel Interview: How One VR Company Plans To Fix The Flying Experience

Faced with tough competition and pressure to innovate, airlines are looking to improve the in-flight experience, and the CEO of VR company SkyLights believes he has found the solution

Shopper Marketing & Promotions Diane von Furstenberg 3D Experience Transports Shoppers To Company Headquarters

The womenswear brand is enabling its worldwide consumer base to virtually shop its New York City flagship store using immersive 360-degree technology

Shopper Education & Assistance How Macy’s Is Using VR And Facebook To Improve The Shopping Experience

Macy's latest innovations infuse the omnichannel department store experience with a mix of technology and social media, driving store visits as well as reaching younger, digitally native consumers