Walmart

Brand Activation & Immersion PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Analysis The Brands Building Beauty From The Inside Out With Ingestibles

In a wellness-obsessed culture, consumers are increasingly keen to take care of their health for aesthetic reasons as well, something brands from Bobbi Brown to Dirty Lemon are catering to with beauty-enhancing supplements and foods

Fashion & Apparel Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Retail Walmart Tests Employee Management Structure In Online-Offline Resource Shift

In an effort to compete with e-tailers like Amazon, Walmart is reducing the number of managers while enhancing the role's prestige as it shifts in-store and online resource allocation

Advertising Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Consumer Goods Walmart Debuts AI-Powered 'Store Of The Future' Concept

Called the 'Intelligent Retail Lab,' the 50,000 square-foot location serves as a testing ground for Walmart's latest tech innovations, like AI cameras that track inventory and interactive displays

Children Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Beauty P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Delivery & Logistics Walmart Expands In-Store Tech To Assist Employees With Menial Tasks

The big box retailer is rolling out robots and other tech to help employees with repetitive jobs like cleaning floors and sorting inventory, leaving more time for customer assistance

Design Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Grocery, Convenience & Supermarket Walmart Taps Google Voice Tech To Let Customers Order Groceries On Command

Walmart Voice Order works across Google Assistant-powered platforms, including smart speakers and displays, and is set to take on Amazon's grocery services

Features How Retailers Like Walmart Are Appealing To Pet Owners With In-Store Grooming And Vet Services

From PSFKs Engaging Millennial Pet Owners report, here is how four companies are supplementing their product selection with relevant pet care services

Home Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Merchandising & Curation Walmart Offers U.S. Shoppers Men's DTC Grooming Products From Across The Pond

Johnny's Chop Shop is expanding stateside, bringing a selection of its men's personal care products to the big-box retailer's stores as well as opening its own flagship in Brooklyn's Williamsburg hood

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