wearables

Health Aetna And Apple Partnership Offers Members Personalized Health Plans

The direct-to-member experience that merges activity-driven incentives with personalized recommendations will give a free Apple watch to Aetna members who sign up and achieve their goals

Loyalty & Membership How Brands Like Betterpath Empower Consumers To Manage Their Data

Health and wellness companies are giving customers more control over their data, incentivizing consumers to release personal information that they themselves can wield to their advantage while also contributing to better products and services

Brand Activation & Immersion How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Fitness & Sport How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Retail How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

Banks, Insurance & Financial Services Bracelet Allows Consumers To Safely Store Cryptocurrency

Design studio Layer created a stylish accessory meant to make digital currencies more practical and secure for everyday use

Design These Shoes Function As Fitness Trackers With Invisible Tech

Wearers can ditch the wristband with affordable connected running sneakers from Chinese tech companies Xiaomi and Amazfit

Wellness How Wearable Wellness Is Improving Care For Seniors

From connected wristbands to electronic skin, sensing technology is improving the lives of seniors and caregivers alike

Technology How Technology Is Making Remote Senior Care Possible

Non-invasive and efficient care for the elderly is becoming possible thanks to remote technology like wearable devices and in-home monitoring

Design AI-Connected Sole Tracks Wearer's Run While Preventing Injury

Arion's insole provides runners with real-time feedback regarding their footstrike, cadence, contact time and more to help improve performance while curbing potential damage

Fashion & Apparel Nike's New Limited-Edition Kicks Test NikeConnect Loyalty Tech

With a tap of their smartphone to the heel of the sneakers, users of the NikeConnect app can receive customized product suggestions, local event invitations and more

Op-Ed Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

Fashion & Apparel Sportswear With Embedded Sensors Makes Wearables Redundant

Emglare is preparing to launch a line of machine-washable activewear embedded with electronics that track the wearer's heart rate

This Wearable Hears You Even Without Speech

This concept device from the MIT Media Lab detects muscle movements so wearers don't have to make a sound to communicate with artificial intelligence