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In this episode, PSFK shares top insights from its latest debrief spotlighting China’s leading retail and CX innovators, and explains how the future of global retail is taking place in China today
In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 80+ page China Debrief, which shows how Alibaba, JD and Tencent are innovating along the purchase path
In this episode, listen to PSFK share highlights from in-depth research on the last-mile delivery space, exploring a new ecosystem inspired by shoppers’ demands for quick, flexible delivery capabilities—and the retailers who are successfully meeting these needs.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems
In this episode, PSFK shares its extensive research in the continuously evolving retail landscape, highlighting the importance of flexible yet unified distribution channels that cater to consumer fluidity between brands' digital and physical outposts
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling reveal how brands and retailers can incorporate a range of health and wellness-related offerings to meet growing consumer demand
In this show, PSFK shares insights from its Retail Health & Wellness debrief webinar, examining the unmet needs of modern-day consumers in this space as well as how brands can meet them
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem
In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path
In our lastest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement
PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement
Building rapport with shoppers at every touchpoint along the purchase path is crucial for a brand's success, a process that PSFK's Shopper Marketing Debrief details in this show
In our lastest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home
In order to establish a loyal consumer base in today's customer experience landscape, brands need to dig deeper, becoming an integral part of their consumers’ lifestyles