PSFK President of Research & Strategy Scott Lachut guides viewers through the 50+ page report that decodes Gen Z’s changing priorities and provides a strategic framework that brands and retailers can use to redesign their brand experiences for this new generation of consumers
PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers
In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 30+ page report showing how auto brands are reinventing the vehicle purchasing and ownership experience to meet modern consumers' expectations
In the latest webinar, PSFK Founder Piers Fawkes, Senior Strategist Penn Whaling and Strategist Avery McCaffrey guide viewers through the 50+ page report showing how retailers can design physical stores that drive engagement and sales in the digital age
In this episode, listen to PSFK share highlights from in-depth research on the last-mile delivery space, exploring a new ecosystem inspired by shoppers’ demands for quick, flexible delivery capabilities—and the retailers who are successfully meeting these needs.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems
In this episode, PSFK shares its extensive research in the continuously evolving retail landscape, highlighting the importance of flexible yet unified distribution channels that cater to consumer fluidity between brands' digital and physical outposts
In this show, PSFK shares insights from its Retail Health & Wellness debrief webinar, examining the unmet needs of modern-day consumers in this space as well as how brands can meet them