webinar

Podcast: China, The World's Retail Lab

In this episode, PSFK shares top insights from its latest debrief spotlighting China’s leading retail and CX innovators, and explains how the future of global retail is taking place in China today

Brand Activation & Immersion Watch: The China Debrief Webinar Video

In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 80+ page China Debrief, which shows how Alibaba, JD and Tencent are innovating along the purchase path

Podcast: How Retailers Are Optimizing Last-Mile Delivery

In this episode, listen to PSFK share highlights from in-depth research on the last-mile delivery space, exploring a new ecosystem inspired by shoppers’ demands for quick, flexible delivery capabilities—and the retailers who are successfully meeting these needs.

Retail Watch: Future of Retail 2019 Debrief Video

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems

Podcast: How To Own The Retail Life Cycle

In this episode, PSFK shares its extensive research in the continuously evolving retail landscape, highlighting the importance of flexible yet unified distribution channels that cater to consumer fluidity between brands' digital and physical outposts

Health Watch: Retail Health & Wellness Debrief Video

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling reveal how brands and retailers can incorporate a range of health and wellness-related offerings to meet growing consumer demand

Podcast: Retail Meets Modern Health & Wellness Demands

In this show, PSFK shares insights from its Retail Health & Wellness debrief webinar, examining the unmet needs of modern-day consumers in this space as well as how brands can meet them

Shopper Marketing & Promotions Watch: Content & Commerce Debrief Video

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

Podcast: Driving Commerce With Content

In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path

Retail Watch: PSFK Occasion-Based Marketing Debrief Video

In our lastest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Using Occasions To Sustain Deeper Consumer Engagement

PSFK’s Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Podcast: Home At The Top Of The Sales Funnel

Building rapport with shoppers at every touchpoint along the purchase path is crucial for a brand's success, a process that PSFK's Shopper Marketing Debrief details in this show

Retail Watch: PSFK Shopper Marketing Debrief Video

In our lastest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

Podcast: Presenting A New Vision For Customer-Brand Journeys

In order to establish a loyal consumer base in today's customer experience landscape, brands need to dig deeper, becoming an integral part of their consumers’ lifestyles