West Elm

Brand Activation & Immersion PSFK Research Paper Launch: Innovating The Path To Purchase For Home Goods Consumers

Explore how home-centric brands are positioning themselves as lifestyle partners by investing in new services, activations and marketing strategies outside of the traditional path to purchase

Analysis Ikea, West Elm And More Are Increasing Flexibility With Subscription-Based Access

Furniture and home goods are now being offered in subscription-based programs from leading brands, catering to modern consumers who move frequently and value variety

Delivery & Logistics Rent The Runway Caters To Mobile Millennials With Home Decor Merch

The apparel brand is branching out into home goods, partnering with West Elm to offer premium decor items alongside clothing and accessories

Home Walmart Targets West Elm's Audience With Affordable Furniture Line

The retailer is introducing MoDRN, a 650-piece line that will offer millennials a modern aesthetic at discounted prices

Retail West Elm Is Selling Classes Taught By Local Artists

The home goods chain moves into the experiential market by connecting customers to artisans from the communities around its stores

Loyalty & Membership How AI Enables Retail Personalization At Scale

PSFK researchers took a closer look at how brands can leverage AI to offer more personalized services and recommendations to their customers

Cafe & Restaurant Williams-Sonoma Is Hoping To Make Shoppers Out Of Hotel Guests

As it ventures into the hotel business, the retailer fosters brand loyalty across industries

Consumer Goods Marriott and West Elm Create Dual-Purpose Furniture

Marriott's SpringHill Suites and West Elm team up to create a modern furniture collection ideal for small space living

Hotels, Hospitality & Travel Furniture Retailer West Elm Expands Into Hospitality

The company is planning to open boutique hotels in several US markets, including Detroit, Minneapolis, Savannah, Charlotte, and Indianapolis

Hotels, Hospitality & Travel Stay In a Two-Story, Human-Sized Birdhouse During SXSW

World's largest birdhouse vacation experience available for rental in downtown Austin

Advertising Vanessa Holden: Why Beautiful Design Moments Can Exist Anywhere

The SVP and CD of furniture and accessories giant, west elm, shares why, for her, creativity is about making.