women

Beauty CVS Now Offers Services Like Blowouts And Makeup Application Nationwide

BeautyIRL, CVS's in-store cosmetics activation, is expanding to almost 50 stores, bringing affordable beauty treatments to shoppers

Analysis How Brands Like Rory Are Reimagining Aging Through A Wellness Lens

With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

Brand Activation & Immersion This Travel Company Helps Women Adventurers Experience The World

AdventureWomen is a travel agency that caters exclusively to women of all ages, allowing them to connect with both the world and each other

Delivery & Logistics Bloomingdale's On How Subscription Services Are Revitalizing Retail

PSFK interviews the EVP and general merchandise manager of RTW and Concessions at Bloomingdale's, which recently unveiled a clothing subscription service called My List—the first-ever from an upscale department store

Fashion & Apparel Expert Insight: How To A Grow Brand While Staying True To Its Roots

Julia Hunter, president of California-based lifestyle brand Jenni Kayne, offers insight on taking the West Coast native to new heights through IRL activations, digital strategy and authenticity

Features These Brands Are Building Community Through Cultural Connections

From social apps to creativity-fueled meetups, new digital initiatives from brands Google and her-people are implementing technology to improve community connections

Innovation How Brands Like Bumble Are Closing The Gap On Female Funding

Women—especially women of color—are given fewer opportunities to launch businesses, so these companies are investing in their success

Case Study Why Walmart Is Relaunching A '90s Fashion Brand As Its Private Label

Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection

Interview M.M.LaFleur Opens 'To Go' Concept Store To Better Suit Working Women's Needs

PSFK spoke to the premium women's workwear brand about opening a new, convenience-focused store format, featuring a more traditional grab-and-go retail experience and no need for appointment booking

Retail How Companies Like Disney Help Employees Change Their Career Paths

Switching career trajectories can be tough for women in the workforce, but these brands are implementing upskilling initiatives that allow that freedom

Fitness & Sport Only Members Can Shop This Exclusive Athletic Apparel Startup

Wone is an invite-only platform that sells leggings and other exclusive apparel to its members, each of which is handpicked by the brand

Merchandising & Curation Why Athletic Retailers Like Lululemon Are Investing In Lifestyle Offerings

Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems

Consumer Goods From Kohl's To Nike, Apparel Brands Are Making Athleisure More Inclusive

Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind

Wellness Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines

From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement