Brand Activation & Immersion Interview: Summersalt Founders On Building An Ecommerce Community With Content

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Beauty Former Goop Directors Tap Booming Market With Elevated CBD Retail Platform

Fleur Marche is looking to fill a gap in the quickly emerging CBD space, inventing a stylish service geared towards women looking to buy products enhanced with CBD that focuses on consumer education

Health Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Fashion & Apparel Clothing Store Offers Busy Women Free Services Like Haircuts And Babysitting

Rebecca Taylor recently announced its Saturday Service program, which aims to help women save time by combining shopping and services like manicures and blow-outs, while also encouraging store traffic

Fitness & Sport Lululemon Helps Customers Find The Perfect Sports Bra With 3D Technology

Using a motion-tracking sports bra and an in-store treadmill, Lululemon is helping customers personalize their apparel and optimize their workout

Merchandising & Curation Nike Caters To Female Consumers With Women-First Sneaker Shop

Under the direction of the founder of Colette, the athletic brand is striving to expand its presence in the women's sneaker realm, by catering to the performance and aesthetic tastes of female consumers

Loyalty & Membership Express Rental Service Offers Shoppers Unlimited Exchanges And Free Delivery

The apparel brand is entering the realm of subscription services in a bid to appeal to younger demographics and their affinity for flexibility, online shopping and free home delivery

Cafe & Restaurant Dove And Dunkin' Donuts Celebrate Modern Women In Joint Campaign

In an unusual partnership aimed at widening their respective consumer bases, the beauty brand and coffee mainstay created a campaign celebrating busy women's use of their dry shampoo and beverages, respectively

Delivery & Logistics Men's Health E-Startup To Offer Female Line, 'Hers'

HIms' new women's beauty and wellness product line will capitalize on the popularity of telemedicine to help aid common and sensitive health concerns specific to female consumers

Food & Beverage Ketel One Vodka Targets Millennial Women With 'Girls' Night In' Campaign

The brand is positioning its Botanical line as a go-to for conscious young women, catering to the demographic's interest in health and self-care

Retail 6 Brands Removing The Stigma Around Female Health & Hygiene

Retailers are focusing on rebranding products and service related to female health and hygiene, availing themselves of digital, personalized and on-demand tools that empower women to take charge of their wellbeing

Advertising Banana Republic Fashion Week Pop-Up Mixes Social And Experiential Commerce

Banana Republic is partnering with Bumble and PopSugar to host a Bumble Hive NYC at its flatiron flagship store, offering visitors a panel with Bumble creative heads amongst the retailer's wares

Fashion & Apparel Interview: Reebok VP On How The Brand Is Providing High-Impact Clothing For All Women

Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users

Store Experience & Design DTC Suit Maker Wants To Empower Female Shoppers With Dedicated NYC Flagship

Suitsupply is hoping to build engagement with female customers by opening a flagship location called SuitStudio in the SoHo neighborhood, just in time to promote its fall and winter line