women

Analysis Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Design Interview: Women's Clothing Brand LIVELY On The Key To Modern Apparel Design

Ahead of her appearance on Anomaly's 'Designing for Modern Women' panel discussion, LIVELY's CEO and founder speaks to the importance of listening to its community of wearers and reflecting their needs in its design

Beauty Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Video Are You Doing Enough To Bring Your Customers Into Your Sustainability Story?

Watch Eileen Fisher's Vice President speak at PSFK's Future of Retail 2019 Conference on ways brands can better involve customers in their social and environmental efforts

Video Everything In Your Development Pipeline Should Come From Your Customers

Watch LIVELY's Founder speak at PSFK’s Future of Retail 2019 Conference on the need to allow for customers to help dictate one's development pipeline

Brand Activation & Immersion For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Food & Beverage Dove Chocolate Improves Job Security For Female Workers In West Africa

As part of a campaign for International Women's Day, the chocolatier's new facility on the Ivory Coast aims to give its primarily female employees greater resources and support

Health Women's Health App Tia Opens Membership-Based Clinic In NYC

The free app for "cycle-connected" care is branching out into brick and mortar with its first patient clinic for subscribers at $150 per year

Fashion & Apparel Women's Day Roundup: PSFK Highlights Retail's Leading Ladies

This International Women's Day, PSFK is celebrating the female innovators and pioneers making waves in today's world, spanning categories from health & wellness and architecture & design to technology & ecommerce

Merchandising & Curation How Natural Light Builds A Beer For Health-Focused Millennials

The beer brand's Naturdays lager leverages demands of a new generation alongside wellness trends to make a beverage for non-beer drinkers

Features Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Hotels, Hospitality & Travel Interview: Summersalt Founders On Building An Ecommerce Community With Content

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Luxury Former Goop Directors Tap Booming Market With Elevated CBD Retail Platform

Fleur Marche is looking to fill a gap in the quickly emerging CBD space, inventing a stylish service geared towards women looking to buy products enhanced with CBD that focuses on consumer education

Interview Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves