world cup

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Loyalty & Membership Coke And 7-Eleven Entertain World Cup Fans With 'Predict And Score' Game Series

World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans

Merchandising & Curation Adidas Gives Soccer Fans Access To Exclusive Content By Scanning The World Cup Ball

Adidas invites consumers to share their skills with their fellow football fanatics after unlocking a range of challenges with NFC tech, taking advantage of the opportunity the World Cup provides to offer engaging consumer-brand experiences

Fitness & Sport Sports Blockchain Platform Connects Fans With Their Favorite Players

Referred to as the "Sports Social Network," Olyseum brings fans closer to their sports idols with incentives like VIP tickets, as well as communities and experiences curated around users' preferences

Shopper Marketing & Promotions Big Bazaar's AR Facebook App Lets FIFA Fans Balance Balls On Their Heads

The brand launched an interactive game on Facebook as an activation themed around the World Cup that lets users bounce soccer balls like pros in augmented reality

Delivery & Logistics McDonald's Promotes Its Online Delivery Service To World Cup Fans Using Google Data

Harnessing Google's Real Time Trigger, McDonald's Hong Kong is delivering ads at optimal, predetermined moments when fans will find food most appealing, in promotion of its McDelivery on-demand delivery service

Brand Activation & Immersion Björn Borg Used AR Projection To Support LGBTQ Rights At The World Cup

The underwear company debuted a visual featuring a gay couple kissing during the Russia vs. Saudi Arabia game in a move that combined AR and social media to promote marriage rights for all

Food & Beverage Fast-Food Delivery Service Offers Collectible AR Food Illustrations

Just Eat is using augmented reality for a social media integration themed around the World Cup that drives sales using engaging and interactive advertisements

Merchandising & Curation Budweiser's Special Red Cups Light Up When World Cup Fans Cheer

The beer brand is bringing the spirit of the 2018 FIFA World Cup to its interactive glassware, which glows red when users chant or clap, and functions as a key promotion for the long-time World Cup partner

Entertainment World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Advertising Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Design 2022 FIFA World Cup To Be Held In Stadium Made of Shipping Containers

Qatar will construct a demountable football stadium made of modular building blocks to lessen the carbon footprint from construction and allow the stadium to be used for sporting and non-sporting events when needed

Gaming & Play Shawn Parr: What Futbol and the World Cup Can Teach Us About Brand Performance

The world's biggest quadrennial soccer tournament sets the stage for a branding lesson

Home Photo Essay Documents Crowds Watching the World Cup

Jane Stockdale captures spectators and emotions in venues across Brazil