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Advertising How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Beauty Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Analysis How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Entertainment Google Launches Stadia, "Game Platform For Everyone"

Google is aiming to disrupt the world of gaming with its own platform that allows anyone to engage in high-end video games without pricey consoles, letting them play from their own devices

Brand Activation & Immersion Macy's Multichannel Spring Campaign Offers Personal Shopping & Styling Services

The big-box retailer's 'Find More' campaign marshals online and in-store content, curation and personal shopping assistance in conjunction with an overall message about finding individuality through fashion

Health Interview: How Online Supplement Service BINTO Offers Women Personalized, One-On-One Care

The subscription-based women's health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

Cafe & Restaurant KFC Fans Can Contribute And Fund Product Ideas Via Online Innovations Lab

The chain restaurant's Innovations Lab is an Indiegogo crowdsourcing and crowdfunding campaign that helps the brand foster innovation and gauge consumer interest

Features Interview: How MIRROR Reflects The Future Of Personalized Fitness

PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home

Fashion & Apparel How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Interview NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Loyalty & Membership YouTube Creators In Europe Can Sell Merch Directly Under Their Videos

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Gen Z Interview: Girlboss Founder & CEO Sophia Amoruso Is Building A New Kind Of Community For Professional Women

In the wake of #MeToo activism, Girlboss founder and former Nasty Gal CEO, Sophia Amoruso, is taking her efforts in supporting women's success to the next level with a new professional community

Op-Ed How Paid Access & Subscriptions Will Replace Publishers' Advertising Revenues By 2022

A new survey predicts the growth of paywall, paid-memberships and subscriptions and how these strategies will replace advertising as the key revenue generator for digital media publishers

Retail Google's Home Hub Lets Sephora Fans Watch Makeup Tutorials On Their Vanity

In a bid to dominate the voice category, Google designed a Home Hub device that lets owners use verbal commands to access Sephora's app content, including podcasts, YouTube videos, expert advice and more, as well as schedule in-store appointments