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Beauty Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Brand Activation & Immersion YouTube Creators In Europe Can Sell Merch Directly Under Their Videos

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Loyalty & Membership Google's Home Hub Lets Sephora Fans Watch Makeup Tutorials On Their Vanity

In a bid to dominate the voice category, Google designed a Home Hub device that lets owners use verbal commands to access Sephora's app content, including podcasts, YouTube videos, expert advice and more, as well as schedule in-store appointments

Entertainment YouTube Viewers Can Book Tickets, Vacations And More Directly From Its Ads

The site's recently debuted shoppable advertising platform allows consumers to directly purchase from advertisers, incentivizing brand partnerships with the site as well as generating more revenue for creators

Food & Beverage Extra Gum Helps Emerging Musicians Use YouTube Ads As Audition Stage

The program matches emerging musicians with established performers, creating engaging pre-roll ads that let viewers vote to choose the best act

Fashion & Apparel Customers Can Purchase Foot Locker And ASICS Collab Gear Through Shoppable Videos

The five-part anime series, which will premiere on Foot Locker's Instagram and YouTube channels, will give customers an early look at ASICS' latest clothing and footwear line

Automotive Car-Shopping Site Taps YouTube Executive To Amp Up Data-Led Personalization

Cars.com's new chief strategy officer is charged with differentiating its niche amid heightened competition in the online auto-buying marketplace

Merchandising & Curation Virtual Shopping App Releases YouTube Star-Driven Private-Label Brand

Emma Chamberlain is giving her followers the chance to dress like her in partnership with clothing app Dote, debuting an exclusive range targeted at how young consumers prefer to shop

Gaming & Play Facebook Introduces Video Streaming Hub For Gamers

To recapture a younger audience from the likes of YouTube and Twitch, Facebook has launched Fb.gg, a centralized location for watching gamers' livestreams

Syndicated Teens Are Trading In Facebook For Platforms Like Snapchat And Instagram

The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat

Advertising BBC's Ambient Nature Videos Promote Viewers' Mental Wellbeing

BBC Earth has been repurposing footage into 10-hour videos of relaxing landscapes as part of a 'Happiness Project' to help put people at ease

Banks, Insurance & Financial Services Bank Of America Hopes To Monitor The Integrity Of Online Ads With A Brand Safety Officer

The new role was created after fears about questionable content, following Unilever’s public stand against ‘fake news, racism, sexism and hate’

Cafe & Restaurant KFC Campaign Promotes Comfort Food With Meditative Videos

KFC released five meditative videos centered around its chicken pot pie

Retail What Can We Expect From Tech In 2018?

Social networks and politics, the still unfulfilled promise of augmented reality, pay-to-play games: what might change in the year ahead