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Quick reads on the latest trends

• Analysis High-Touch Digital Purchase Journeys: Instilling Trust & Confidence Through 1:1 Expertise & Immersive Experience

  Digital shoppers are savvy and sophisticated. Whether shopping entirely online or browsing prior to visiting a store, consumers are using an expanded range of digital channels and tools to discover, research and buy products. Brand websites are often only one stop in a customer’s shopping journey as they turn to social media and other sources […]

• Case Study Yeti Customers can Visualize 50 Products IRL with Web-Based AR

  Outdoor gear brand’s immersive 3D product experience allows customers to place more than 50 virtual products in real-world spaces

• Analysis How The Hospitality Industry Is Catering To Post-Covid Consumer Values

  After a prolonged period of uncertainty, the gradual reopening of cities and borders coupled with greater feelings of comfort and safety has spurred consumers to reclaim lost vacations and explore new travel opportunities. With travel once again on the rise, the entire industry is finding its footing, albeit in a slightly altered landscape. The biggest […]

• Analysis Store Associate Apparel as Brand & Personal Expression

  How brands and retailers are using uniforms to more deeply connect with employees, customers and causes.

• Analysis What We Can Learn from How Innovative Grocers Support Their Shoppers and Communities

  From physical and mental health to sustainable lifestyle choices, personal, family and community well-being is a guiding force for consumers today, informing their preferred brands and ultimately driving purchase decisions. While growing awareness of the connection between well-being and food choices has shifted consumer interest towards more nutritional grocery options, a lack of accessibility, affordability […]

• Store Visit Virtual Store Tour: Camp Present Shop… A walk through of a kids’ online shopping experience

  Camp is a toys and family retailer that is renowned for its innovative approaches to develop experiences for its audiences. In this video Piers Fawkes talks to the founder Ben Kaufman about how Camp went about creating a new safe and simple gifting eCommerce solution for children. .

• Video On Flagship Store Visit

  In this video, we talk to On’s Head of Retail Expansion, about the strategy and execution of a new store in New York City where the technology is hidden and the experience is designed to be magical.

• Editors Pick Store Visit: Seamless Presto Rest Truck

  Throughout the past year, the pandemic has diminished New York's vibrant restaurant sector and New Yorkers have been left wondering if their favorite diners would even reopen. So Seamless ran an experiential campaign called Presto Resto - a #restaurant on wheels that brings some of the iconic dining establishments out on the city streets so that restaurant lovers can revisit their favorite haunts during a time of lockdown.