Ibotta

Ibotta is one of the most frequently used shopping apps in the US, partnering with more than 1,500 leading brands and retailers. Ibotta has paid back over $1 billion to users in the last seven years and more than 35 million people have downloaded the app. Ibotta started as a way for consumers to earn cash back on groceries and everyday purchases. Since its founding, that original idea has evolved into a mission to “Make every purchase rewarding” — expanding the ways and places consumers use the app to earn cash back. Ibotta began offering cash back on alcohol purchases in 2014 and launched rewards for online and mobile purchases in 2016. Most recently, Ibotta introduced a way for shoppers to earn cash back on purchases made from their computer with the Ibotta browser extension. For brands and retailers, Ibotta is the best and most efficient way to connect with Millennial consumers, increase trip frequency, build bigger baskets and generate incremental sales.