Parla is a live selling platform enabling brands to connect with customers for remote selling via video, audio, SMS/WhatsApp and chat. The white label platform is web based (no need to download an app) and enables the customer to seamlessly move from inspiration to purchase. Sales associates can use the platform to engage and sell to customers from any store location and from their home. Customers can connect with sales associates during any point of their shopping journey and seamlessly swap between communication formats (start the conversation over video and continue via SMS). Parla’s unique experience gives brands a new sales channel to bridge the high touch and personalized experience of shopping in-store with the transactional experience of shopping online. Brands are experiencing over 50% sales conversion and uninterrupted 1-on-1 time with customers (calls often last anywhere from 15-30 minutes).