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VMLY&R COMMERCE is WPP’s powerhouse Creative Commerce agency. By combining the talent and scale of two thriving WPP agencies, VMLY&R COMMERCE becomes the most comprehensive end-to-end Creative Commerce Company, providing you with world-leading expertise and delivery across the consumer journey and broadening commerce channels. Commerce is changing at a rapid pace never experienced before and creating opportunities for tremendous creativity. With this strategic move, VMLY&R COMMERCE provides a funnel of end-to-end commerce services that harness creativity, technology, and culture to deliver the most engaging, culturally relevant commerce solutions that drive both equity and conversion. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when, and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design, and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce – this is end-to-end. We see the rise in Commerce as central to brand building experiences linked seamlessly to how consumers shop and buy. VMLY&R COMMERCE therefore brings together the best of commerce, brand, and customer experience capabilities to lead you into the next era of Creative Commerce. VMLY&R COMMERCE is led by Beth Ann Kaminkow.